Process & Portfolio

Branding & Visual Identity

Unforgetable Branding

MY Four Step branding Process

After years of honing my craft in creating captivating brands, I've found that the most successful outcomes come from starting fresh with each client's visual identity. That's why I believe in taking a complete approach to branding, starting with developing a solid brand strategy, crafting a memorable logo, and designing a cohesive identity. Once we establish this strong foundation for your brand, the possibilities are endless for where we can take it next.

  • Brand discovery is the essential process where wellness and yoga businesses craft strategies to connect deeply with their audience. I dive into your business goals, understanding your target customers, analyzing competitors, and staying attuned to industry trends. The final result is a roadmap brand strategy that will guide your brand.

  • After creating your brand strategy, I'll blend it into a cohesive brand identity. This stunning visual package will impress your ideal customers and meet your business needs seamlessly. After creating your brand strategy, I'll blend it into a cohesive brand identity. This stunning visual package will impress your ideal customers and meet your business needs seamlessly.

  • In the refinement stage of branding and visual identity design, I meticulously polish and perfect the chosen concepts. This involves scrutinizing every detail, from typography to color palette, ensuring they align seamlessly with the brand's essence. Feedback from stakeholders guides this process, allowing for iterative improvements until the design feels just right—capturing the brand's identity and resonating with its audience.

  • In the delivery process, I take the refined designs and package them up for their big debut. It's like wrapping up a carefully crafted gift—I make sure everything is presented just right. This means preparing files in different formats and putting together guidelines for how to use the new visual identity consistently.

    I see it as a chance to share the excitement of the design journey with clients or collaborators. I walk them through the rationale behind each element, helping them understand why the final designs are the perfect fit for their brand.

    Clear communication is key here. I want to make sure that everyone involved feels confident and equipped to carry the new visual identity forward. It's all about ensuring a smooth handoff and setting the stage for a successful implementation across all touch points, from digital platforms to print materials.

Tantra illuminated

Featured Work

Tantra Illuminated is a thriving community of spiritual practitioners and the most comprehensive Classical Tantra online learning platform available. Led by Sanskrit Scholar, author, and teacher Christopher Hareesh Wallis Phd. Tantra Illuminated has grown and connected with audiences all over world sharing the beauty of Classical Tantra.

For additional branding examples, visit my archive portfolios.

We contracted Jesse to handle our rebrand which included a new web build, brand guidelines, and design elements. Jesse’s communication was exceptional throughout the process and we couldn’t be happier with the end product. Our brand feels completely in alignment. Furthermore, Jesse continues to handle our social media and has driven up engagement and follows in a short space of time. Her dedication to creating engaging content has been a breath of fresh air.

STUART Williams • Director • Tantra Illuminated

Essential Brand Identity Package

This package marks the beginning for all my new branding clients—it's the door to my other branding and design services. With my unique branding process, we'll collaborate to turn your vision into a beautifully strategic identity that will benefit your business tremendously.

  • • brand strategy

    • primary + secondary logos + marks

    • 2 brand patterns

    • 3 pieces of collateral

    • color palette (primary and secondary)

    • font system

    • social media profile design

    • brand guidelines

  • I focus on providing an outstanding brand design journey, dedicating my full one-on-on attention to each client throughout our collaboration. I take one new client on at a time. I take limited project annually in order to provide the absolute best design work.

    Total Cost: $7,500

  • After creating your brand identity, I'll remain available for hire for continuous support as we collaborate to further develop and bring your brand to fruition.

    These add ons can be website design, signage, packaging, or any additional collateral.

    You can see my about page for a full list of available services.

Let’s Work Together

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